Whither go thee?


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Harrods lit up

Harrods lit up

Not many people give this much thought that Britain besides for being a country is also a brand. The folks at Visit Britain.org – entrusted with marketing Britain, take their brand very seriously and for good reason too, it is worth by their estimates quite a bit of money – around £5 billion annually.

True, that is ‘only’ half as much as the Louis Vuitton brand but to be fair Britain cannot sell its product the way fashion labels can. For Britain to earn any tourist revenue at all it has first to convince the tourist to hop on a plane to England.

By contrast, LV only has to convince its worldwide target market to take that one little step from the pavement into one of its 440 shops accross the world. Hence, to put things into context. 5 billion UK Sterling per annum from one ‘shop’ really isn’t all that bad for Great Britain after all, all things considered.

Visit Britain takes its brand so seriously that in 2010 it produced a 93 page report to explore what exactly draws tourists to Britain (particularly London) in the first place, what in fact they enjoy doing once they get here and how best to market the brand in the future. So what were the findings? It would be difficult to condense all into one blog so we will begin with some of the key findings.

Other than just soaking up the atmosphere what do tourists do when they come to London?

1) Going shopping for clothes and accessories is the favourite activity of tourists to London.

2) Going to the pub is extremely popular too.

3) Visiting castles and historic buildings, museums, art galleries and gardens is also very popular.

Considering that shopping is the most popular pastime for tourists visiting London you can be sure that Harrods in that picutre was utilising its electricity budget very wisely by making itself as attractive and noticeable as possible.

A great proportion of London’s tourists are potential customers but they must first be enticed through the door where the magic can do its work. Glittering lights on the ouside, fantasic quality goods and decor on the inside and not least, one of the world’s best collections of attractive salespeople all come together to ensure that it is not long before the visitor is eagerly flashing plastic at the sales clerk.

But how is this relevant to a bike rental company? We at www.goodwheelrentabike.co.uk believe that the best way to integrate your transport and sightseeing needs is by bike. A rented bike + rack + 17 litre luggage box is not just a sightseeing vehicle but als an accomplished shopping assistant allowing you to go where you want, stop off wherever the lights shine the brightest and stow away your beautiful new acquisitions safely.

Hence, in future blogs we will be looking at how our rental bikes can serve you best around London as you explore, seek out bargains, socialise, see new sites and learn new things. You will wonder how you managed without it.


“Tired of London – tired of life”


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Samuel Johnson

Johnson, the 18th century eminent English writer and arguably the most distinguished man of letters in English history was responding to a friend’s vacillations with regards to moving to London when he said:

“Why, Sir, you find no man, at all intellectual, who is willing to leave London. No, Sir, when a man is tired of London, he is tired of life; for there is in London all that life can afford.”  

There are other less famous quotes from Johnson showing his strong feelings for London, which are equally illuminating.

“Sir, if you wish to have a just notion of the magnitude of this city, you must not be satisfied with seeing its great streets and squares, but must survey the innumerable little lanes and courts. It is not in the showy evolutions of buildings, but in the multiplicity of human habitations which are crowded together, that the wonderful immensity of London consists.”

“The happiness of London is not to be conceived but by those who have been in it. I will venture to say, there is more learning and science within the circumference of ten miles from where we now sit, than in all the rest of the world.”

“A country gentleman should bring his lady to visit London as soon as he can, that they may have agreeable topicks for conversation when they are by themselves.”

“By seeing London, I have seen as much of life as the world can shew.”

We can only imagine the utter excitement Johnson would experience were he able to come back from the dead today and witness the incredible vibrancy of 21st century London.

Johnson who died in 1784 would never have come face to face with a bicycle either as the first pedal powered bicyles the ‘penny farthings’ were only invented in 1870 some 85 years after Johnson had been laid to rest.

So, seeing the beautiful sites of modern London atop a modern day bike with 21 gears, front suspension, brakes and rubber inflateable tires is an exhilirating experience Johnson could not even have dreamed of. And we are so fortunate to be living at such a time in history that these exquisitve experiences are there for the taking. So, here is to making the most of the wonderful opportunities available to us!

Here at goodwheelrentabike.co.uk we are here to help you do just that. With our free delivery service of rental bicycles, our coverage of most of Central London and our competitive pricing structure, bike rental is both accessible and very affordable to anyone whose good fortune it is to be spending some quality, stimulating time in London.

Introduction to Good Wheel Rentabike


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Hi everyone,

The name does kind of say it all. Or nearly all. So yes we do rent out bikes but not the kind that zoom by you in a flash with a mighty roar of 4 cyclinders with poor silencers.

No, our bikes can’t do that but they can do other things that are arguably even more fun. Twist and turn down narrow paths through the woods, whilst you enjoy the quiet serenity of being surrounded by nature. Give you a healthy glow that comes with getting the wind in your hair, great exercise and sunshine on your face (ok, we can’t gurantee that last one that isn’t exactly up to us).

We don’t do BSO. Those letters are used by cycle enthusiasts in a deragotry way to describe Bike Shaped Objects that are not worthy of being called ‘bikes’. No, we really don’t. We provide bikes that are great quality, constructed of aluminum alloy. Components are way above Shimano entry level or equivalent (although Shimano’s components at entry level cannot easily be faulted).

We want you to come back from a day of cycling looking like you had a better time that you thought possible! And then we want to see you back again as a returning customer.

Our prices are probably the best in London and we throw in a lot more for your money than most other bike rental companies. E.g. you get a compass included so if you do decide to go off-road into the woods you don’t need to navigate by the stars!

Booking is simple via: www.goodwheelrentabike.co.uk

We aim to delight our customers and are equally delighted to hear your feedback on your return.

See ya,

Bernie – Director of GoodWheel Rentabike